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‘First light culture’ to awaken predicted tourist boom, visitors to be pushed to the regions

Oct 08 2024 Updated October 8, 2024

Alex Mitchell

Neve Brissenden

2 min read

The state’s tourism strategy is aiming to top $90 billion in annual visitor spending by 2035, and almost half of that target could be spent in regional communities. As home to Taronga Western Plains Zoo (pictured), Dubbo could be in a position to capitalise on that planned tourism boost. Photo: TWPZ

NSW visitors will be pushed to the regions under a tourism strategy that also aims to capitalise on Sydney's early bird culture and brunch scene.

So-called experience-based travel will form a cornerstone of a state goal to top $90 billion in annual visitor spending in NSW by 2035, way up from 2023's record $53 billion.

Any increase would come off the back of an aviation capacity boost, with the ...