Winemaker David Lowe jokes his latest idea would have forced him out of the industry 20 years ago.
The veteran vigneron has started encouraging drinkers to add ice cubes to their wine.
"All my fellow winemakers are probably going to pray for my soul," Mr Lowe quipped.
There is, however, a deep and scientific method to the madness.
With a long history of producing French styles, Mr Lowe planted...