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Annual Aussie lamb ad tackles online comments with laughs and a big barbie

1 min read

The annual Australian Lamb summer ad has returned, this time taking aim at one of the most divisive spaces in modern life – online comments sections.

The humorous ad, released this week, portrays an exaggerated version of online discourse, showcasing how trivial debates can quickly escalate. Using 100 per cent real Australian comments, it highlights topics ranging from the perfect cuppa to vira...


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