An 18-page dynasty dossier from 2011, featuring lessons learned from an AFL powerhouse and global sports, is driving this century's most successful NRL club.
First put to Phil Gould by now Penrith rugby league CEO Matt Cameron 13 years ago, the "Project 2015" document remains at the heart of the Panthers' success until this day.
AAP has been given exclusive access to the pages that turned Penrit...